seo spyglass


Understanding your competitors and competition is something that needs to be done in order to learn from them and gain the advantage.

The best is simply SEO Spyglass and is part of the SEO Powersuite and the great part is that you can download the FREE Edition and start using it.

You might not have all the features when you compare the free edition with the paid versions nevertheless the FREE Edition is more than just a trial version.

SEO SpyGlass gives you the feeling of being a modern Sherlock Holmes investigating your or your client’s online competition. Not really a crime but still important if you want to beat them in the SERPs.

It might be a boring task however you do need to understand what you are up against, next to that, you can learn so much from others and the funny part is that they cannot say no.

But it is also for them, they can learn from your website as well and try to outrank you “stealing” your potential clients.

This great tool simply allows you to create a competitor profile that analysis the website of the competition for backlinks, anchor keywords and more.

I write explicitly URL because next to domain and subdomain backlink search, it might be interesting to understand if there are any webpages that have particular backlinks or keywords relevant to your business.


Managing your backlinks can be a daunting task, especially when you keep these backlinks in separate spreadsheets. A client of Keenclick has over 200,000 links, and managing these without a proper tool is nearly impossible.

Just imagine the time it takes to open a spreadsheet with over 250,000 backlinks and the information around that, not to mention adding links or any other data.

Just imagine that you have not only multiple spreadsheets managed by different teams but also have backlinks in Google Analytics or Search Console and quickly you can become in a situation that is not manageable anymore.

Being one of the best SEO Competitor Analysis Tools out there, SEO SpyGlass will solve all your problems, you can import backlink information from a wide range of sources.


Special attention to WebMeUp because SEO PowerSuite Link Explorer delivers backlinks. These backlinks come in huge numbers and with huge we talk about trillions of backlinks and counting that WebMeUp makes available for SEO Powersuite.

From the SEO perspective, the methodology is unique and show.

  • Backlinks that are really significant for your site
  • Exactly which links in your link profile can jeopardise your site
  • Analyse the best links your competitors have and act accordingly.


The more SEO SpyGlass is used, the more we learn not only for the benefit for our clients but also for us and for you.


The menu of SEO SpyGlass has a few options

In the image below you see a diagram showing the current number of backlinks and a representation of the link building over the last 3 years. No particular link building project has been set up, nevertheless, it is interesting to see the growth from July 2018 to April 2019.

spyglass summary
spyglass summary


In the diagram below it shows that there are several links worth to disavow because they might harm your site more than being productive in giving it a boost in the rankings.

inlink pagerank
inlink pagerank


The summary is just the summary and like other software you can get much more detail when you analyse the data. It is easy to sort on Backlink Page or Links Back but more important is in this case the issues that pop up and you can act accordingly.

If for example, it is your own client, then you need to sort it, if it is a competitor then you might be able to get in touch with the webmaster and tell him/her about the missing link and if they can replace it with a link to your or your client’s website.

detailing backlinks
the details of backlinks


The number of links is always interesting to know however this can be not really relevant if 99% of the links come from pages of a single domain. However, when you use subdomains within WordPress like for example then it is clearly a different site, nevertheless, always be careful that you do not get penalised but that for later.

linking domains
linking domains


There is already a page on competition research but that is not talking about any SEO competitor analysis tools in particular, it is more a high level, here in this article about SEO SpyGlass I show you how it looks like and what you can do when you use one of the best, if not the best “spying” on your competitors tools.

The image shows clearly different tabs including Anchor Text. Just imagine that you run a project over the website of your competitor and for every anchor text a record will be added to SEO SpyGlass.

It means for you further analysing by picking out that keyword and see how you can use that keyword to outrank the competitor.

anchor text
anchor text


To which pages are the linked websites linking to? You will see that there are also redirects and it might be a good opportunity to write the webmasters to update the sites although at the same time, looking at the penalty risk (see next section), there are some sites that you better can disavow.

linked pages
linked pages

Referral Traffic

Google Analytics show where visitors come from and that might be from a wide variety of sources.

referral sessions
referral sessions


If you are in SEO then you have heard about Panda and Penguin and other Google’s update releases on their own search engine. In the early days, nobody really cared if a website was of low quality, it was all about the links, however these days have been long gone.

In the diagram you see clearly some sites that have a penalty risk associated with it and looking at these sites, clearly it shows that these sites are of low quality and only have links like and indeed in the days these sites were hugely popular.

Next would be to check if there is any traffic in the last 3 years coming from the how quality sites and if there is none then it might be a good idea to just remove the link.

domain penalty risk
domain penalty risk


On a single server, you can have many websites and although they have all different domains, they can be part of a Private Blog Network although nowadays people who have a PBN will put the blogs on different servers, nevertheless, it is a good thing to understand where the websites are placed just to avoid any issues with the search engines.

referring ips
referring ips


It has been written several times that you can spy on your competitors and with the domain comparison you clearly come to a good understanding of the competitors when you can compare the data between your site and your competitor’s sites.

compare domains

The Professional Edition of SEO SpyGlass gives you the option to compare a maximum of 5 domains, the Enterprise Edition even gives you 11 domains to compare.

Comparing multiple domains gives an interesting overview of “Prospective Domains”, in other words, domains that you have no links from and then it is just a matter of setting up a campaign in getting these links.

The Professional Edition of SEO SpyGlass gives you the option to compare a maximum of 5 domains, the Enterprise Edition even gives you 11 domains to compare.

Comparing multiple domains gives an interesting overview of “Prospective Domains”, in other words, domains that you have no links from and then it is just a matter of setting up a campaign in getting these links.

prospective domains
prospective domains


Having written this article it makes it clear that for researching backlinks SEO SpyGlass is a tool that you must have.

The power that it gives you in comparing your site with competitors, the information on the backlinks in the backlinks profile are just so important because decision will be made on that.

When you go over the example here then you see clearly in the “Prospective Domains” of 81.9% that there is great opportunity to get more backlinks from 294 domains.

It might be that not all domains are interesting but that is a matter of research and then automatically we come to the topic of budget.


Maybe a silly example at the end but if you have a webpage banana-pancake-recipe.html, you might want to know which website is directly linking to that webpage.

It might be that you want to start a campaign around banana pancakes and part of that is contacting the websites linking to you notifying them about the campaign and their benefits if they can bring you more relevant traffic.

The same is when a competitor has written a page about banana pancakes but your recipe is better, more tasteful, you want the webmasters to know about your delicious banana pancakes and ask them to change the link on their webpage to your recipe on your website and if it is a big site you even might send them the ingredients so they can cook these banana pancakes themselves and compare with others, although we are now more or less talking about marketing opportunities and is beyond the scope here.

There are many of these that really can help you with the endeavours to understand the competition or find other options and alternatives for the search engine optimisation process.

SEO SpyGlass Download for FREE

SEO SpyGlass is one of the best, if not the best SEO Competitors Analysis Tools although not all website owners do understand the need of comparing their site with their competition until research will show why a tool like this really help you to outperform the competitors.

It might be too expensive for some business owners to hire a team of SEO specialist and for that SEO SpyGlass can be downloaded including updates for FREE and used over and over again.

2 thoughts on “SEO SPYGLASS”

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