COMPETITIVE KEYWORD RESEARCH TOOL
Beating your competitors in the search engines means that you need to be smarter especially when there are a lot of competitors using the same keywords.
The best keyword research tool gives you the power to find keywords others just do not think about.
There are many keyword research tools out there but not all are really good or just very expensive.
I have been using SEO PowerSuite RankTracker for many years now and just love it.
It does bring the results I and more important my clients are looking for and that for a reasonable price.
You can download the keyword tool software for free and use it “forever”, it is not just a trial version although it will miss some features that other Professional and Enterprise editions have.
SEO PowerSuite consists of 4 tools of which RankTracker is one. The others are WebSite Auditor, SEO SpyGlass and LinkAssistant.
MONITOR SEO PERFORMANCE
I started off with writing about the research capability of this fantastic tool or better tools because there are 4 of them but obviously it does more than just researching which is just one aspect, another important feature is the monitoring of your SEO work.
When you look at some of the images than you will see that the progress report is absolutely fantastic. I
Monitor the keyword performance on a daily, weekly or monthly basis or if you have another schedule then you just configure the scheduler and it is all done for you except for the FREE version which does not allow to schedule tasks.
There are over 400 search engines present in the software that includes Google Search next to Google Maps, Bing Maps and many more.
RANK TRACKER PREFERENCES
The majority of the options do speak for themselves however there are a few that are tricky and will be discussed in detail here or in the blog.
The main elements are the Summary, Tracking and Keyword Map.
The Tracking sheet gives an overview of the progress per keyword.
Analyse the progress of each keyword that you have chosen and act on it if you see it is lacking or a competitor is getting better results than you.
As you can see there is a lot of configuration or sorting to do. Yes, it all looks like a spreadsheet and in essence you would be able to do this in your own spreadsheet and create all kind of macro’s importing data, reading search engines but
a) you need to have the time and
b) you need to have the knowledge.
And if you do not need to save files or print reports then just leave the computer on with the FREE Edition running “continuously”.
You even can see if the keyword that you have chosen can be found in other search engine databases, think about video, local, images and more.
Just imagine that you run a campaign with let’s say 100 keywords then it is easy to map these keywords to different landing pages and see the progress for these keywords.
In this case, there are no groups created yet but obviously, that is easy to do and then move these keywords to the correct group.
This can be done in the Keyword Map but also in the Keyword Research section.
In the case below, it looks very nice to have an estimate of 21000 visitors however the competition is high.
I already wrote a topic on the importance of Keyword Research and would urge you to read that.
Understand your keywords by researching and analysing not only your own business but also your competitors.
There are so many research options that we will go through them with our use cases instead of naming them all.
Plenty of options to research keywords ranging from “keyword suggestions” where you can have the tool collect information from Google Ads Keyword Planner, Keyword Discovery or Yandex Wordstat.
Next to the autocomplete in a variety of search engines including Google, Yahoo and Amazon.
As the name suggests, related searches on your keywords is a good way to find and understand what people are searching for and you might need to change or update the content to make it better and really high-quality.
You might think to fill in your own domain but why not fill in the domain of your competitor and learn from them?
Researching domains in your niche to get an understanding of not only how the competition is doing but how you can outrank them.
You probably have seen the “People also ask” in Google.
My query “How to wear a scarf” resulted in a list of sites including a video. Isn’t that great, it gives you more options for your website.
In the image below you will see that I just collected keywords but did not search for volumes or keyword difficulty.
How often do you find an interesting site even though you “misspelled” the keyword, which particularly can be the case for non-native?
Mixing words, combine them or even, as mentioned misspelt words can be attractive to rank for.
All your keywords are automatically added to your sandbox and stay there unless you remove them but it really gives you the opportunity to research each or groups of keywords so you can optimise your content around these keywords and target these groups of people that are most relevant to you and your business.
After seeing the next image, it reminded me that I have to work on the website because the domains of the competitors are stronger.
I cannot make my competitors website weaker, I am not in control of their website but I am in mine. In short, a lot of work to do.
Running an SEO Agency means you have to create SEO reports. And it really does not matter how dull that is, it is just part of the job. No client will do business when you cannot send them at least a monthly report showing the progress and the quality of the rankings.
Make sure that if you have clients that you ask your client to name their competitors, you can find out but always verify with the client and add these clients to the report showing your client how you outrank their competitors.
SEO PowerSuite RankTracker is the best free keyword research and keyword finder tool out there to find the best keyword for your business, analyse each keyword in depths and monitor the progress of each keywords in the SERPs.
It becomes even better that you can work with Rank Tracker for free, indeed it does not cost anything besides a little bit of time to download this fantastic rank tracker tool and install it your computer.